This article is a must read:
The discipline and the level of automation to be able to continuously deploy new code is inspiring.
It may sound impossible to do right now but I think that once you start taking the first step on this path you will not want to go back. This is a lot more fascinating than the current type of testing I see done on my code. It is also more fascinating to think that you can deploy new code easily all the time than having to go through all the paperwork that I am seeing all the time.