I am sure this is an error in a UX design that too many are not even aware they need to correct.
If I am reading some text on your page (more than 2-3 sentences) I can’t have this feed constantly moving on the left or right of the text I want to read. I can’t focus if something is moving non-stop so close to where I need to focus.
Like audio can be muted on many sites there should be a “stop the feed” icon/button next to this annoyance.
Am I alone complaining about this?