I have heard of serverless from so many vendors by now that it feels more about marketing than anything else. I have a bad gut reaction when I feel that there is more marketing than substance about any technology.
I decided to look at Now from Zeit just out of curiosity and I think that I should look at it a bit more since it looks quite easy.
On the Zeit site, you can see the free offering that they have and it allows you to get your feet wet and be more curious about what you can do.
The Now CLI also looks like a very simple way to perform everything you need.
I also like the immutability approach that they have that allows you to move quickly from one deployed version to another.
It is definitely worth more time to see what I could do with this platform.